Partner Stories

We are grateful for the many opportunities to work with partners who are pushing the boundaries of how we deliver the best financial education programs and products. Below is a sampling of our partner work:

NTUC Income OrangeAid

As part of NTUC Income's future development program that supports tertiary students from the lowest income households, PlayMoolah is currently running a series of programs for 400 students across the polytechnics and ITEs, starting with a massive Moolah Run. Stay tuned for more!

Boon Lay Community

Over a year, PlayMoolah partnered with the good folks at Mosaik to work in the Boon Lay community on Moolahsophy - a financial empowerment program for children. The program was designed with mixed modalities including forum theatre, storytelling, games, and arts to empower children with the mindset and tools to build a healthy relationship with money.  ​Starting with door-to-door visits, the team together with grassroots volunteers recruited 50 participants for this initiative with POSB PAssion kids fund as a sponsor. We began with a holiday bootcamp, followed by workshops for parents, and ending with a entrepreneurship bootcamp and carnival that was open to the public.
  • High engagement and very positive feedback from children and parents who attended
  • Children were observed to demonstrate increased self-efficacy, adaptability, and resilience
  • 8 teams earned a total of $1,279 from their stalls, that was 43 sales per hour!

DBS Bank

To engage and educate their next generation digital customers, DBS backed WhyMoolah, Singapore's first real-life simulation on mobile. Developed by PlayMoolah with our awesome partner Inzen Studios, the process of co-creation by listening to the challenges and aspirations of young millennials was a key part of the design. In addition, the simulation was tied to monthly "real rewards" to bridge the in-app experience with real-world behavioral action. This primed behaviors such as setting up an automated salary deposit every month, signing up for a brokerage account. Participants also got experiential prizes like meeting a famous local personalities!​
  • Improved brand perception and customer engagement
  • 100 downloads a day with 64% app completion rates
  • 5-15% leads generated depending on campaign

OCBC Bank

To encourage savings among children in a fun and exciting way, OCBC partnered with PlayMoolah's online educational game on both web and mobile. Children who opened an account got access to our Moolahverse online. On top of that, saving $50 every month, would allow them to get a "secret code" at the bank to unlock new modules online. This was an exciting integration of an offline-online experience, and a bold move to encourage savings behavior change through online games.
  • Improved brand perception and customer engagement
  • 78% of kids saved more at OCBC with PlayMoolah
  • $500,000 saving deposits collected through PlayMoolah in 6 months