Partner Stories
We are grateful for the many opportunities to work with partners who are pushing the boundaries of how we deliver the best financial education programs and products. Below is a sampling of our partner work:
NTUC Income OrangeAid Future Development ProgramPlayMoolah partnered with NTUC Income to power the financial education track of their Future Development Program. Working with all 8 of the Polytechnics and Institutes of Technical Education (ITEs), we ran our popular Moolah Run simulation for 400 students over 4 different sessions. Taking on different roles in the family to run a household, students learnt the importance of planning ahead, budgeting, setting financial goals, and overall reported an greater confidence in handling money matters. At the end, they also worked with NTUC Income volunteers to create their own spending plans and budgets based on their allowance.
“I learnt that having a detailed money plan is very important. There were a few rounds where our group was actually short of money, we couldn’t send our son to school to the point whereby he can’t even graduate. We also can’t even buy food because we don’t have money, suddenly I felt the importance of money. So we should really plan it well and have savings and spend lesser. For me I’m a big spender because I’m very generous to family, friends or even myself because I just feel that life is too short and you shouldn’t restrain yourself from doing the things you love. For example, if I want this phone, I will just buy it because I feel that at this moment, this is what I really want, so I need to purchase it if not I feel like I will regret. This is what I should stop doing in case I might need to pay for more important things in the future, I should stop spending money on unnecessary things.” - OrangeAid Participant
Boon Lay CommunityOver a year, PlayMoolah partnered with the good folks at Mosaik to work in the Boon Lay community on Moolahsophy - a financial empowerment program for children. The program was designed with mixed modalities including forum theatre, storytelling, games, and arts to empower children with the mindset and tools to build a healthy relationship with money. Starting with door-to-door visits, the team together with grassroots volunteers recruited 50 participants for this initiative with POSB PAssion kids fund as a sponsor. We began with a holiday bootcamp, followed by workshops for parents, and ending with a entrepreneurship bootcamp and carnival that was open to the public.
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DBS BankTo engage and educate their next generation digital customers, DBS backed WhyMoolah, Singapore's first real-life simulation on mobile. Developed by PlayMoolah with our awesome partner Inzen Studios, the process of co-creation by listening to the challenges and aspirations of young millennials was a key part of the design. In addition, the simulation was tied to monthly "real rewards" to bridge the in-app experience with real-world behavioral action. This primed behaviors such as setting up an automated salary deposit every month, signing up for a brokerage account. Participants also got experiential prizes like meeting a famous local personalities!
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OCBC BankTo encourage savings among children in a fun and exciting way, OCBC partnered with PlayMoolah's online educational game on both web and mobile. Children who opened an account got access to our Moolahverse online. On top of that, saving $50 every month, would allow them to get a "secret code" at the bank to unlock new modules online. This was an exciting integration of an offline-online experience, and a bold move to encourage savings behavior change through online games.
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