Privacy Policy

Updated October 1, 2012

A big welcome to all big and little dreamers!

Our website, is hosted by Play Moolah Private Limited, a Singapore company with offices at The Hub SG, National Youth Council Academy, 113 Somerset Road, Sinagpore 238165. On this site, with parental permission, kids can participate in a fun online environment, to learn about money through virtual and real dollars! At PlayMoolah, we also provide kids the ability to visualize and track what they do with their real money, but no real cash will be transacted through our platform.

In this policy, we describe what information we collect, how we collect it, and what we do with it. We are still penning down the final dots of our privacy policy in our private beta so please note this policy might be subject to change. PlayMoolah takes the safety of children very seriously and makes every care to comply with the Children's Online Privacy Protection Act (COPPA), A U.S. law that governs the use and collection of information online from kids under 13.

What Information We Collect and How We Collect It

When users, including children under 13, register and create an account on PlayMoolah, we ask them to select a name for their avatar, a password, and to provide his or her parent or guardian’s email address. It is optional for children to key in their own email. In the course of using the site, children will be asked to enter their every-day savings or earnings to help them visualize the process and achieve their saving goals, or to enter how much they would like to donate to a charity of their choice.

As part of the registration process, we require demographic information only from parents, (gender, country of residence and birth date) and we encourage you to submit this information so we can provide you a more personalized experience. We limit the information we collect, both actively (i.e., what we ask kids) and passively (what we collect through use of web tracking mechanisms like "cookies") to that which is necessary for kids to take part in particular PlayMoolah game activities.

PlayMoolah is the sole owner of the information collected on

How PlayMoolah Uses the Information We Collect

PlayMoolah uses the parent or guardian's email address provided at registration to notify parents that their kids have created an account on In that initial notice, parents are provided a link to this privacy policy. Parent email addresses are used to communicate with parents about their kids in relation to their activity at

Upon activation of an account, the information submitted will be used by Playmoolah to create a personalized experience and will allow the registered user to participate on the Parents can also sign up for their own parental account to monitor and track their child’s activities on the site.

Parental Rights. Parents and legal guardians of kids under 13 who are members of have certain rights under COPPA, and PlayMoolah recognizes those rights. Parents/guardians can consent to collection and use of a kid's personally identifiable information (PII) without consenting to the disclosure of information to third parties. Currently the only identifiable information we collect from children is the parent email address.

Parents/guardians can review information their children have contributed to, request that Playmoolah delete that information, and refuse to allow Playmoolah to collect further information from their kids by contacting our Customer Services department by email at Parents should include their kid's username and the registered (parent's) email address in the email so we can better assist them with their inquiry or request. Playmoolah may ask additional questions or take other steps to verify the identity of parents/guardians before responding to a request to review or delete their kid's information, or a request to refuse further collection from kids.

Links To Third Party Websites. We provide links to third party websites, but only on the parents interface, including links to "Buy Stuff" from Amazon, or to offer education or promotions to financial services for adults. Through that feature, we let parents have an easy way to get involved in their child's learning, help their child achieve his/her savings goals, and stimulate parents to think and take action on their own finances. However, once users leave our site, he or she may submit information to a third party, over whom we have no authority or control, and who may have different information collection and use practices. Users and parents/guardians should always read a company's privacy policy carefully, including those companies to whom we provide links, before submitting information to them.

Information Sharing and Disclosure

Playmoolah does not share, rent or trade personally identifying information about our registered users, including kids under 13, with non-affiliated third parties (i.e., companies who are not one of our corporate affiliates or who are not providing support to the internal operations of our company) for their promotional purposes. Playmoolah may share other information submitted on its site - non-personal information - to provide requested products or services, if permission is granted, or under the following circumstances:

We share personal information in certain cases in order to prevent, take action against or investigate situations regarding illegal activities, fraud or suspected fraud, events in which threats or potential threats to the physical safety of any person or persons is evident, when violations of Playmoolah’s terms of use occur, or in other situations required by law.

We respond to subpoenas, court orders and other legal processes, or make use of information in exercising our legal rights or establishing defense against legal claims.

We transfer information about users if Playmoolah is acquired by or merged with another company. In this event, Playmoolah notifies the user in advance of any information transfer and before it may become subject to any other privacy policy.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Opting Out

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or you may communicate by emailing us at please type UNSUBSCRIBE in the subject line, or you may contact us in writing by posting your mail to: PlayMoolah, The Hub SG, National Youth Council Academy, 113 Somerset Road, Sinagpore 238165, to opt-out.

Updating or Amending Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove or deactivate it by emailing our Customer Support at or by contacting us by postal mail to: The Hub SG, National Youth Council Academy, 113 Somerset Road, Sinagpore 238165, to opt-out.

Confidentiality And Security

Information a user or child submits to PlayMoolah that relates to his or her account is password-protected. No employee of PlayMoolah nor any automated system will contact a user or parent by email asking for a user or child’s login details, password or any other personal information related or unrelated to a PlayMoolah service or product. If any message claiming or appearing to come from PlayMoolah or any of its related websites is sent to you asking for such information, please report it immediately to

We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

Playmoolah is still brewing in the labs. In order to unsure that we continue to protect the safety and privacy of our users, the practices of PlayMoolah may alter from time to time. If our privacy policy should change, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If we make material changes to how we collect and use Personal Information from children under age 13, we will notify parents by email in order to obtain verifiable parental consent for the new uses of the child's Personal Information.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Questions and Suggestions

If you have questions or suggestions, please email us at