We Demystify Money.

Money has become incredibly complex.

 Conventional ideas about money have overlooked the more complex relationship we have with money, and the impact it is continuing to have on the dignity of people and the sustainability of our planet. What we don't understand ends up controlling us, and it's hard to live a flourishing life when we are not in control of our money. As a result, financial stress has become a big worry for many of us today.

We Enable Smart Decisions.

PlayMoolah empowers the next generation to make smart money decisions with clarity and confidence.

 Guided by our principles, we design educational, digital, and community solutions that combine behavioral research with the power of play. Today, our work has reached over 100,000 kids, youth, and young adults around the world. By working in close partnership with communities, corporates, and governments, we aim to seed good habits of mind around money that build real wealth and resilience in this age of unprecedented change.

Our Principles

We see money as an invitation to examine the deeper influences that guide our decisions and a way to uncover an inner journey across the head, hand, and heart.

Our Story and Team

Guided by our principles, the team is on a mission to remove our fears around money, and transform our culture and practice of money for a better future for our world.

Clients & Partners

Playmoolah has worked with worked closely with a plethora of different communities, corporates and governments. View our client testimonials!


Audrey has spoken to thousands of people in venues all over the world, covering a variety of topics such as Financial-Emotional resilience for a flourishing life.

 Conventional ideas about money have overlooked the more complex relationship we have with money, and the impact it is continuing to have on the dignity of people and the sustainability of our planet. What we don't understand ends up controlling us, and it's hard to live a flourishing life when we are not in control of our money. As a result, financial stress has become a big worry for many of us today.

Money Is Only One Form Of Capital

L​​It's not just about saving money, after all, a bank balance is not a true indicator of happiness. So, what then makes for a rich and meaningful life?

We introduce money as one form of capital, but with a broader view of wealth and how money impacts people and the planet. We encourage young people to clarify what is really important and to make a plan for how money can serve as a tool, and to start investing in all 8 forms of Capital*.

It's Not Just About Knowing, But About Doing and Being

Calculating dollars and cents is the easy part. But a money decision is often more complex because it's never just about the money, but our emotions, relationships, and expectations. ​We see money as an invitation to examine the deeper influences that guide our decisions, and uncover an inner transformation journey across the head, hand, and heart.

Audrey Tan

Chief Dreams Architect, Co-Founder 
​Audrey drives the PlayMoolah vision, strategy and is responsible for serving the needs of our customers, children, young people, and families. Her experience in technology began 10 years ago with online commerce. As part of her stint in Silicon Valley Qik.com, under the NUS NOC Program, she rallied product marketing and business development, which was later acquired by Skype. Audrey is a social entrepreneur, pioneering Circles of Angels, writes on medium, an aspiring musician who sees the creative arts as a powerful force for transformation and change. Audrey is also an active member at Vocare, a young adults discernment community in Nativity Church of the Blessed Virgin Mary.

Geraldine Anne Johnson

Experiential Educator, Chief of Staff
Geraldine has practiced theatre for the last 20 years, performing, writing, directing and using the therapeutic nature of drama to empower youth and community groups. She combines the interactive modality of theatre and play with often content heavy topics like Science and Financial Education for greater learning, engagement, understanding and behavioral action. In her work with learners across all ages, especially our youth, she uses the practice of theatre with individuals or groups to grow into their best selves, inspiring young people to imagine, plan and realize their true purpose.

Gerald Tock

Head of Strategy
Gerald is the Head of Strategy at PlayMoolah and he works with PlayMoolah’s stakeholders, both externally and internally, to align on the strategy and execution pathway. He then supports the teams in designing and implementing the systems and processes required to achieve the desired outcomes. In addition to strategy, Gerald also facilitates the company’s investor relationships.

Gerald concurrently runs Kommunity Ventures, a venture builder that invests in companies and then supports their leadership team from strategy through to execution. Kommunity also works closely with venture funds and family offices in Southeast Asia on their investment and portfolio strategy, particularly in the areas of agri and food supply chains and sustainability.

Kelvin Koh

Product Manager
Kelvin is responsible for product development and creating great learning experiences for people and organisations who are on their journey towards financial wellness. He previously ran a game development company focusing on educational and entertainment-focused games for over 3 years to enable people to learn through fun. Thereafter, he joined a venture builder focusing on investing and supporting sustainability-focused early-stage companies in their journey of growth in areas of strategy, operating systems and fundraising prior to joining PlayMoolah.

Jezalin Liew

Head of Finance & Admin
Jezalin is the Head of Finance and Admin at PlayMoolah, where she oversees and coordinates the company’s finance and administrative systems and processes.

Jezalin is concurrently Financial Controller at Kommunity Ventures. Prior to Kommunity and PlayMoolah, Jezalin’s career has taken her through roles involving audit, finance and corporate management. One of her highlights is her stint heading operations and accounting at Rwanda’s 3rd largest logistics company.

Nicholas Lye

Creative Director
​Nicholas leads curriculum and development for young people. Nicholas is trained in Theology over the past 8 years and takes deep delight in the formation of children, youth and young adults. ​As a trained accountant in PWC previously, he continues to combine his talents in the deep service of the flourishing of human potential, fulfilment and meaning. Through facilitation, teaching and the creative arts, he helps people discover their true worth and potential, and enables them to live life more fully as themselves.


  • DBS Bank Ltd
  • United Overseas Bank, UOB
  • Oversea-Chinese Banking Corporation, Limited, OCBC Bank
  • NTUC Income
  • ​Credit Suisse
  • National Youth Council
  • Housing & Development Board
  • National Volunteer & Philanthropy Centre
  • Entrepeneurs organization (EO) Indonesia
  • Eastspring Investments 


  • CHIJ Kellock Convent Primary School​
  • White Sands Primary School
  • Methodist Girls' School
  • Tanjong Katong Girls' School
  • Fairfield Methodist Secondary 
  • Geylang Methodist Secondary School​
  • Catholic Junior College
  • Eunoia Junior College
  • Victoria Junior College​
  • Raffles ​Institution
  • Singapore Institute of Management
  • National University of Singapore


  • ONE @ Boon Lay
  • The Salvation Army
  • Beautiful People SG
  • Daughters of Tomorrow
  • Skillseed

Partner Stories

NTUC Income OrangeAid Future Development Program

PlayMoolah partnered with NTUC Income to power the financial education track of their Future Development Program. Working with all 8 of the Polytechnics and Institutes of Technical Education (ITEs), we ran our popular Moolah Run simulation for 400 students over 4 different sessions.

  • High engagement ratings from students who attended
  • Students reported increased confidence in their ability to manage their money
  • High potential students will be selected to be trained as facilitators for the next batch

Boon Lay Community

Over a year, PlayMoolah partnered with the good folks at Mosaik to work in the Boon Lay community on Moolahsophy - a financial empowerment program for children. The program was designed with mixed modalities including forum theatre, storytelling, games, and arts to empower children with the mindset and tools to build a healthy relationship with money. Starting with door-to-door visits, the team together with grassroots volunteers recruited 50 participants for this initiative with POSB PAssion kids fund as a sponsor. We began with a holiday bootcamp, followed by workshops for parents, and ending with a entrepreneurship bootcamp and carnival that was open to the public.
  • High engagement and very positive feedback from children and parents who attended
  • Children were observed to demonstrate increased self-efficacy, adaptability, and resilience
  • 8 teams earned a total of $1,279 from their stalls, that was 43 sales per hour!

DBS Bank

To engage and educate their next generation digital customers, DBS backed WhyMoolah, Singapore's first real-life simulation on mobile. Developed by PlayMoolah with our awesome partner Inzen Studios, the process of co-creation by listening to the challenges and aspirations of young millennials was a key part of the design. In addition, the simulation was tied to monthly "real rewards" to bridge the in-app experience with real-world behavioral action. This primed behaviors such as setting up an automated salary deposit every month, signing up for a brokerage account. Participants also got experiential prizes like meeting a famous local personalities!​

  • Improved brand perception and customer engagement
  • 100 downloads a day with 64% app completion rates
  • 5-15% leads generated depending on campaign

DBS Bank

To encourage savings among children in a fun and exciting way, OCBC partnered with PlayMoolah's online educational game on both web and mobile. Children who opened an account got access to our Moolahverse online. On top of that, saving $50 every month, would allow them to get a "secret code" at the bank to unlock new modules online. This was an exciting integration of an offline-online experience, and a bold move to encourage savings behavior change through online games.
  • Improved brand perception and customer engagement
  • 78% of kids saved more at OCBC with PlayMoolah
  • $500,000 saving deposits collected through PlayMoolah in 6 months
Audrey has spoken to thousands of people in venues all over the world, covering a variety of topics that span Financial-Emotional resilience for a flourishing life, social entrepreneurship, innovation, technology, leadership, next-gen digital engagement, and the future of money and banking. With deep insights into Gen-Y and a head for ideation and business, Audrey provokes critical and honest questions about the future, and the role you and your businesses can play.

Past Engagements

  • Nanyang Technological University (NTU)  STEP Youth Regional Affairs Dialogue, Singapore
  • CITI-Singapore Management University, Financial Literacy Symposium, Singapore
  • Columbia College, Panelist for Financial Literacy Week, Chicago, USA
  • NextBankAsia, Speaker - “Next-gen Digital Engagement”, Singapore
  • Serious Games Connect, Speaker - “Games For Saving & Money Management”, Singapore
  • Citi-FT Financial Education Summit - “Online/Multimedia Interventions”, Philippines
  • Business Solutions for Poverty - Finance Track “Business Models and Partnerships”, London, UK
  • Financial Services Knowledge Transfer Network - “Future of Finance”, Oxford, UK
  • Child and Youth Finance International - “Effective use of Technology in Education” Istanbul, Turkey
  • Accenture ASEAN Futures Program - “Leading in Uncertain Times”, Jakarta Indonesia
  • KIN ASEAN Forum “The Future of Innovation”, Jakarta, Indonesia
  • Nexus Global Youth Summit - "Tech for Social Good", Singapore
  • SXSW, Infocomm Development Authority of Singapore (IDA) TechSummit, Texas, USA
  • Singtel Leadership Presentation: PlayMoolah and Technology Innovation, Singapore
  • The Light & Microsoft “Wired Hands, Wider Reach: Technology Heroes in the Charity Sector”, Singapore
  • NUS Centre for Governance, Institutions & Organizations “Entrepreneurs Roundtable”OCBC Global Wealth Management Regional Forum, “Insights”, Singapore
  • Markplus Conference, Jakarta IndonesiaAPEC Women and Economy Forum “Women and ICT”, Bali Indonesia
  • HRM Asia Congress, Management and Leadership Forum, Keynote, Singapore
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